Award2026
Spotlight
Winner
Site of the Day
Awwwards
Recognised for the Brightpath learning redesign — research-led UX, a 180-component design system and WCAG 2.2 AA throughout.
DesignBrightpath Learning
Available for new projects
From first sketch to global scale, we turn ambitious ideas into fast, secure and beautifully crafted web and mobile products — for startups and enterprises in twelve countries.
Trusted by startups & enterprises
in twelve countries.
01Who we are
Johnathan Alan PoFounder & CEOWe are a full-service software studio of strategists, designers and engineers who ship products, not promises. From discovery and UX to web, mobile, cloud and QA — one senior team, accountable for one outcome: your product’s success.
Johnathan Alan Po · Founder & CEO02Services
From strategy and UX to web, mobile, QA and cloud — engage us for a single discipline or the entire product journey.
All services
01Research-led product design that people understand in seconds and love using every day.
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02Fast, secure and scalable web apps, platforms and websites — engineered to grow with you.
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03Native and cross-platform iOS and Android apps with five-star experiences.
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04Manual and automated testing that catches problems long before your users do.
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05An expert review of your product that pinpoints exactly what is costing you users and revenue.
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06Consulting that turns ideas into validated, fundable products with a clear roadmap.
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07Reliable, secure infrastructure with automated pipelines that let you ship daily.
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08Practical AI features and data platforms that create real business value.
ExploreReact, Next.js, Node.js, Flutter, Swift, Kotlin, Python, AWS, Kubernetes, Figma
03Tech stack
We cover almost every modern technology — and choose the right one for your product, never the trendiest.
59+ technologies across 8 disciplines · hover a discipline to light it up
Fast, accessible interfaces
Scalable APIs & services
Native & cross-platform apps
Reliable storage & search
Infrastructure that scales
Intelligent features
Quality on every release
From idea to handoff
04Selected work
Banking apps, SaaS platforms and design systems for clients from London to Singapore — each measured by real results.
View all projects
Finlo Financial · 2025
A digital-first banking app taken from idea to the App Store and Google Play in fourteen weeks.
ShipWise Logistics · 2025
A real-time logistics SaaS that replaced spreadsheets for 400+ fleet operators across the Gulf.
−38%Dispatch time
Voltgrid Energy · 2024
A legacy energy-trading platform moved to Kubernetes on AWS — with zero unplanned downtime.
−41%Infrastructure cost
Brightpath Education · 2024
A research-led redesign and design system for an e-learning platform used in 30 countries.
+46%Course completion
Harbor Mutual Insurance · 2024
An AI claims assistant that reads documents, flags fraud risk and settles simple claims in hours, not weeks.
−63%Average settlement time
Medicore Health · 2024
End-to-end test automation that let a healthcare provider release weekly — safely.
1,900Automated test cases
Kinetik Fitness · 2024
A class-booking and training app that turned a chain of boxing gyms into a members-first digital brand.
85KMembers on the app
Nestly Homes · 2024
A rental marketplace and landlord portal that took tenants from first viewing to signed lease online.
3 daysAverage time to let
A look inside the studio — the people, the process and the products.
05Key features
What every Softysta product gets as standard — whether it’s a first MVP or an enterprise platform.
Architecture that grows with you — from first MVP to millions of users, without a costly rewrite.
Across Google and Trustpilot reviews — and 70+ long-term clients who keep coming back.
Performance budgets, accessibility and technical SEO are built in from the first sprint — not bolted on.
06Process
Every product we ship is assembled the same way — from a solid foundation of research to a live product that keeps growing.
Layers built
1 / 7
Kickoff to launch · 12–24 weeks
Select a layer to jump to it.
Step 01 · 1–2 weeks
Workshops and user interviews uncover the real problem, who it affects and what success looks like — before anyone draws a screen.
OutcomeA clear problem, the right audience and goals everyone shares.
Step 02 · 1 week
We turn insights into a prioritised roadmap, a technical architecture and a transparent, fixed-scope estimate.
OutcomeA signed-off scope and a plan everyone agrees on.
Step 03 · 2–4 weeks
User flows, interactive prototypes and a design system — tested with real users before a line of code is written.
OutcomeA validated design your users have already tried.
Step 04 · 6–16 weeks
Two-week sprints with working demos and code review on every change. You see real progress every single week.
OutcomeWorking software every sprint — not just at the end.
Step 05 · Every sprint + 1 week
Automated and manual testing in every sprint, then a final hardening pass for performance, security and accessibility.
OutcomeSoftware you can release with confidence.
Step 06 · 1 week
A rehearsed, zero-downtime release to the web and app stores, with monitoring in place and your team trained.
OutcomeA smooth go-live, with nothing left to chance.
Step 07 · Ongoing
After launch we keep improving: analytics, user feedback and regular releases, backed by an agreed support SLA.
OutcomeA live product that keeps getting better.
07Why choose us
An honest look at what often goes wrong with agencies — and how we do it differently, line by line.
Typical agency
What clients often tell us they got
How we work, every project
Typical: Seniors pitch the work, juniors deliver it.
Softysta: The senior team you meet is the team that builds.
Typical: Templates and themes, lightly customised.
Softysta: Bespoke, research-led design for your users.
Typical: Messages relayed through account managers.
Softysta: Direct access to your engineers, replies within a day.
Typical: Testing squeezed in at the very end.
Softysta: QA in every sprint, automated tests as standard.
Typical: Heavy builds, average load times, basic SEO.
Softysta: Core Web Vitals budgets and technical SEO built in.
Typical: Vague estimates and surprise change requests.
Softysta: Transparent, fixed-scope estimates. No surprises.
Typical: A hand-off, then you’re on your own.
Softysta: Ongoing support, monitoring and iteration.
Still comparing agencies? Send us another proposal — we’ll give you an honest second opinion, free.
08Our team
Behind every product is a senior team of strategists, designers and engineers who care about your users as much as you do.
Join the teamFounder & CEO
Fifteen years building software businesses across Asia and Europe. Sets the vision and stays close to every client partnership.
Chief Technology Officer
Architect of the platforms behind our largest products. Owns engineering standards, security and technical strategy.
Chief Operating Officer
Runs delivery across every squad — so projects ship on time, on budget and with zero surprises.
Head of Design
Leads research and product design. Believes every pixel should earn its place and every flow should feel obvious.
09Testimonials
4.8
Average client rating across Google and Trustpilot reviews.
Softysta took our banking app from a slide deck to the App Store in fourteen weeks. The engineering quality is the best we’ve worked with — and they treat our product like it’s their own.
10Recognition
The work our clients trust us with, recognised by juries, platforms and the teams who use it every day.
Honours in total
Awards won
Gold & first-place wins
Years of recognition
Showing 16 of 16 honours
Spotlight
Winner
Awwwards
Recognised for the Brightpath learning redesign — research-led UX, a 180-component design system and WCAG 2.2 AA throughout.
Winner
Global Mobile App Awards
Finlo’s native banking apps, built from idea to the App Store in fourteen weeks with bank-grade security.
Gold
Asia Pacific Tech Excellence Awards
ShipWise’s real-time logistics platform: 400+ fleets, multi-tenant architecture and 99.98% uptime at peak.
Winner
Tech Talent Awards
Our pairing programme takes graduates to shipping production code with senior engineers in twelve weeks.
Top 1%
Clutch Global Leaders
Ranked among the top 1% of software agencies worldwide on verified client reviews and delivery quality.
Winner
South Asia Business Awards
Three consecutive years of growth while keeping 70+ long-term client relationships.
Certified
Workplace Excellence Awards
Rated by our own team for growth, flexibility and senior mentorship — 96% would recommend working here.
Silver
Mobile Design Awards
Finlo’s card controls and smart insights, praised for making complex money tasks feel effortless.
Top 10
GoodFirms
Listed for client satisfaction, on-time delivery and the quality of shipped mobile products.
Bronze
HR Excellence Awards
For a hiring process that replies to every applicant within five days — and lists salary on every role.
Honorable mention
CSS Design Awards
For TableTap’s QR ordering flow: menus, modifiers and split bills that work without an app download.
Finalist
Digital Health Awards
Medicore’s test automation — regression in 18 minutes instead of two weeks, and 72% fewer production defects.
Milestone
Softysta milestone
Our 100th product went live — web, mobile and SaaS launches for clients across twelve countries.
Milestone
Platform reliability
A full year without a critical production incident across every client platform we operate.
Milestone
Open-source milestone
Our accessible component library, now used by more than forty product teams beyond our clients.
Milestone
Growth milestone
From Barishal to London, Dubai, Toronto and Singapore — our twelfth country came on board.
11Pricing
A dedicated product team on a transparent monthly retainer — or a fixed-scope project after a paid discovery phase.
Save 20% with an annual engagement
For founders and teams turning a validated idea into a launch-ready MVP.
$2,900/month
A dedicated cross-functional squad for products that are scaling fast.
$7,900/month
Multiple squads, architecture leadership and SLA-backed support at scale.
$14,900/month
Senior talent only. Every squad is led by engineers and designers with years of shipped products — no juniors learning on your budget.
Full transparency. Shared boards, weekly demos and clear budgets. Scale your team up or down with 30 days’ notice.
12FAQ
Can’t find what you’re looking for? A senior engineer will reply within one business day.
Ask us directlyWe cover the full product lifecycle: product and business strategy consulting, UI/UX design, UX audits, web development, iOS and Android app development, QA and test automation, cloud and DevOps, and AI and data engineering. You can engage us for one discipline or for the whole journey.
13Insights
Practical thinking on product, design and engineering — from the people building it every day.
View all articlesTaking on new projects
Tell us what you’re building. We’ll help you shape it, scope it and ship it — whatever stage you’re at.
You’ll talk to a senior engineernot a salesperson.
Prefer to reach out directly?
What happens next
